Tasmania Police…Film and stills.

Tasmania Police Commander Mark Mewis exuded authority, calm and trust. He is responsible for the smooth implementation of the new electronic intelligence system, Atlas by Brisbane tech company BDNA. He tells it like it is and when he’s telling it people are listening. Luckily the message is good, positive and successful.

BDNA’s Justin Collins assigned creative, Jess Lange and I to bottle the goodness of that message through effective visual storytelling as it will help win more work for the company. This all translated into a day shooting stills and two days of filming for me. Jess had everything running like clockwork because of the time she invested in preparation. She produced, directed, scripted, edited and drove the creative direction of the project alongside Justin. My roles were stills photographer, cinematographer, lighting and sound capture. We all worked hard as well as having a tonne of fun on the way.

Tasmania Police, were immensely accommodating, patient and professional. The highlight for me was crafting the Police chase alongside Jess and Justin. I guess it’s been a boyhood dream to shoot such a scene and doubly good as these actors were real Police women and men.

If potential clients don’t know about your company’s success, that’s lost opportunity. If you’re telling potential clients about your success in an amateur way, that delivery may cheapen and distract from your message and your brand. If you’re communicating in an engaging and professional way your message will be effective and will reinforce your brand’s professionalism, trustworthiness and quality.